Brand Kit
Kliffit brand kit and assets for use in marketing and communications.
Naming
"Kliffit" is always a single word, always spelled with a capital "K". It is never spelled with a lowercase "k" or as two words.*
Logo
The Kliffit logo is the primary mark for the brand. It should be used in most cases where the brand is represented.
The logo should always be used in their original colors. The dark versions of the logo should be used on light backgrounds.
Icon
The Kliffit icon is a simplified version of the logo and can be used in smaller spaces or as a standalone mark.
The icon should always be used in their original colors. The dark versions of the icon should be used on light backgrounds.
Colors
The Kliffit color palette consists of primary and secondary colors. The primary color is used for the logo and icon. The secondary colors are used for accents and backgrounds.